Graphic Design Tips and Format

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Written By Madison Clarke                                            

Published on 4 March 2022


Talking about the format first, because many times you don’t want to work on the graphics before you have a clear vision and set format of your game. You want to make sure you have the sizes of your game pieces worked out, as well as the cards tokens and all the rest. That way when you start working on your graphics you will have a better understanding of the sizes of font and text you want to work with, as well as the size of art pictures, and none the less you can implement the bleed, the bleed is the graphic part of your game that will have to be drawn outside the borders of your cards and pieces in order to make sure the cut is precise and gets your creation in just right.

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    One of your main goals when it comes to graphics is trying to create an atmosphere in which your game takes place, and a feel that will appeal to your target market. Make sure you have a good color theme which help enhance the appearance of your game, while keeping it consistent.For generality you may want to consider working with a color wheel choosing the colors, make sure your main cards, Heroes, or units or simply items stand out in their own special way. You can make them stand out using the different colors and vibrancy of the colors, but you can also do it using cuts in different shape, this will make it extra easy for players to notice the different pieces. The easier it is for your players to see and identify the cards, you really give players more time to enjoy your mechanics and engine all the more.

    Paying for your graphicly ready prototype

    Before deciding to move forward and mass-produce a game, most customers prefer making a prototype game to check the quality of the material they chose and the way all game components fit together. They usually take the sample game to game events, show it to friends, and even to market influencers. After all their checks, they might decide to make adjustments to the game, the artwork, and the pieces.

    Currently, the average cost for a single sample game from a factory ranges between $150 to $300 a game. However, this cost is very high to accept for a single game, especially in the days of Kick starter, where it is wise for inventors to get at least a dozen or more copies to show influencers.

    To answer this problem, Good New Games cooperates with small print factories in inland China and manufactures sample games for the low cost of between 20-50$ a game. Though the game is not made in the same factory as the mass-produced games, still the game will be 90% similar, and the inventors can afford to have as many sample copies as they want.

    In short, a single copy of a game that is identical to the final game, costs between $150-$300. A dozen copies with some minor variants will cost 20-50$ a game.

    Down Payment & Performance Invoice

    Following the authorization of the final version of the game, Good New Games will send a Performance Invoice (PI) to the customer. In this PI, all the details of production will be agreed upon: game specification, production timeline, payment structure, and delivery status. The PI is a binding document which both parties agree upon and sign.

    With the signing of the PI, the customer needs to pay a down payment to Good New Games Most private and one-time customers transfer 50% of the order. While repeating customers and established publishers, pay a down payment of around 30%.

    To ensure customer safety and satisfaction, Good New Games will continuously update the customers with the progress of their game using videos and pictures. Customers will take an active part in the production and will be able to comment on the output (this is an added value service not provided by other manufacturers).

    Final Payment

    After production has been completed and before delivery, the customer will need to pay the remaining balance of his order. After the customer has settled the balance, Good New Games will provide him/her with the final invoice and Bill of Leading, which he/she can then use for customs and shipping. Good New Games can ship the products to their destination.


    Customers can have Good New Games manage their shipping. Good New Games will quote an estimated price and include it in the Performance Invoice. However, shipping prices are very volatile and at times, change between weeks. Hence, Good New Games will notify the customer in regards to any changes that occurred to the shipping prices before the final payment.

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